Case Study: Novel Pairings

Where Books, Wine, and Friendship Meet"

Novel Pairings is a modern twist on the traditional book club, blending curated wine pairings with thoughtfully selected reads to create a richer, more communal experience. Founded by Erin Kirschenmann, Managing Editor at WineBusiness Monthly, the brand celebrates connection, conversation, and the shared enjoyment of wine. For the website photography, the goal was to capture a warm, lifestyle-driven aesthetic—using natural light, simple composition, and intentional framing—to visually convey community, togetherness, and the relaxed pleasure of reading with a glass in hand.

Novel Pairings Website
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